Saturday, May 23, 2020

Conflicts Are Parts Of Life - 1411 Words

Conflicts are parts of life. Every person has his or her beliefs, ideas, goals, thought process, and he/she approaches the issue according to their abilities, urges and desires. This distinct behavior of humans leads to differing opinions and conflicts. Humans are the most unpredictable creatures and their differing nature makes the disagreements inevitable and sometimes it can lead to long-lasting conflicts. Mismanagement of conflict in domestic life can cause loss of relationships, and negligence of conflicts in professional life can lead to loss of jobs, failed careers, or collapses of organizations. Therefore, conflict management has become very crucial especially in professional lives. The intensity of conflict depends on the temper†¦show more content†¦My team was thinking that its idea is much better. I met with the manager of the other team, and he was not ready to accept our idea. At this time the disagreement commenced. Patience is the key to resolve any conflict, however, unfortunately every person does not distinguish that. Various people of both teams were high tempered. This situation was the test of my skills to lead my team and resolve the matter for the betterment of the organization. I took the both teams to the conference room to keep the matter away from the other staff. To move forward in any conflict, it is necessary that both parties listen to each other carefully irrespective of their personal perspective. Since it was a serious matter because the successes of the project and heavy resources of the organization were at the stake, so there was no place for arrogance. As a friendly gesture, I decided to give the other team first chance to explain their proposal. After listening to each other, we were not able to finalize anything and on some occasion the discussion got very intense. Voices raised, harsh words exchanged, emotions shattered, and atmosphere in the room got stern. Although the conflict was totally of professional natu re, it could transform into the personal one if proper actions were not taken. After the long and intense debate, it was clear that no team is going to

Tuesday, May 12, 2020

Essay about “Learning in the Shadow of Race and Class, ”

As Bell Hooks speaks about in her essay â€Å"Learning In The Shadow Of Race And Class,† certain college students, such as herself, appear to have â€Å"boundaries† placed upon them that cause great struggle. Typically there is a reason behind these â€Å"boundaries,† and in some cases it may be the fault of the person that is enduring these struggles, whether they realize it or not. While Bell is not completely at fault for how she lives her life, the way Bell Hooks was raised helped shape the way she would view her life and the people around her. Bell’s mother’s methods of raising a child are what led her to hate her time in school as much as she did, and how she will live her life afterwards. Growing up in a low-income home, Bell Hooks was forced†¦show more content†¦Every conflict in Bell’s life can be traced back to her childhood, and her mother’s parenting methods. If Bell was told to strive for what she did not have , then she may have been accepted by her peers. It is clear that she wanted to be accepted by her classmates, because otherwise she would not have been hurt by how they treated her. If Bell was taught to strive for what she did not already possess, whether it was friends or material objects, she would have had a completely different school experience. It’s pretty clear that Bell Hooks hated her time in school, and the reasons for this go back to how her mother raised her. Bell was taught that it was wrong to strive for what you did not already possess, and because of this she did not make the most of her years in school. She believed wanting to be accepted by her peers, and wanting to resolve her other conflicts, was wrong, and because of this she grew to hate everything about her life at school. The â€Å"boundaries† that she believes were places upon her were the boundaries of her upbringing. Works Cited Miller, James S. Acting Out Culture: Reading And Writing. New York: Bedford/St. Martin’s, 2008.Show MoreRelatedStruggles of Lower Class Students in Learning in the Shadow of Race and Class by bell hooks528 Words   |  2 Pages bell hooks is successful in delivering her message in article â€Å"Learning in the Shadow of Race and Class† because she gives examples of herself as well as examples of other students who she has known. She argues that lower class students were ignored by their teachers and peers. Although, few sentences and paragraphs in her article are not as effective as the whole article, still reading it is interesting. In her essay, hooks defends poor people who have been ignored by white people at school.Read MoreUnequal Opportunities By George Carlin Essay1330 Words   |  6 Pagestreasure. Million people migrate to the United State for a chance to change their future and better the lives of their children. The United States is filled with social cl asses and racial division. The lack of opportunity and inequality has been a shadow in the past and present history (). Families with more money are expected to achieve the same or more as the next generation. America stands for the land of opportunity, yet the opportunities are limited for minorities. There are opportunities forRead MoreFormal Education1556 Words   |  7 PagesEvery day is a new learning experience, and the possibilities are endless. We are all different people with different mindsets and life experiences. But, we do not need traditional schooling to further our experiences in education. We all can learn various things that schooling will not be able to teach. Formal education can enforce freedom, but to a certain extent. Social class and race can shape the education system on very high grounds. In many ways, social class and race affect the educationRead MoreDiversity, Culture, Gender, And Race Essay1103 Words   |  5 PagesWhat does diversity, culture, gender, and race all have in common with one another? These are all names of labels. In the TED podcast, â€Å"Beyond Tolerance† Arthur Brooks, Verna Myers, and Aziz Abu Sarah introduce the main problem between all of these labels. The common problem between these labels is diversity. Society has this mindset of what everyone should be like and if stepped out of that perspective, that person will be looked down upon. This in turn creates diversity. In The Gender Knot, AllanRead MoreAnalysis Of Bell Hooks And The Shadow Of Race852 Words   |  4 PagesIn the article â€Å"Learning in the Shadow of race in Class† author bell hooks ties in the three argument elements ethos, pathos, and logos to support her claim. She uses ethos, her educational and social class background in order to show why her desires were often made to seem worthless or stupid, pathos, her own personal story and logos by giving real world examples through her own experiences that also relate to her audience s emotions. She questions the role of race and social class in the life ofRead MoreWhat I Learned in the Women and Gender Studies Class1541 Words   |  7 Pagesclasses to my mother before this first semester began, and whenever I listed off my Women and Gender Studies class I remember my mother asking me, â€Å"What do you think you are going to learn about in there?† I recall opening my mouth to say something, but nothing came out. I stopped, and looked at her and said, â€Å"You know, I’m not really sure. I guess we will find out!† I knew going in to this class I was excited, but for what I had no clue. However, looking back on my experiences, discus sions, and theRead MoreCourageous Conversations About Race by Glenn E. Singleton and Curtis Linton935 Words   |  4 PagesCourageous Conversations About Race: Chapter 5 Authors Glenn E. Singleton and Curtis Linton in Chapter Five of Courageous Conversations About Race broach the topic of race, by asking the reader to evaluate his or her own consciousness of race. According to the authors, in order to address the achievement gaps between African American students and White students, educators should shift their energy towards focusing on the factors that they have direct control of inside the classroom rather thanRead MoreEssay on The Cool-Pose of African American Young Men597 Words   |  3 PagesThe Cool Pose is described as the new ways African America males are learning how to cope with hardships involving race and discrimination. This reading explains how African-American men are learning that one can gain success through the use of violence, impatience, and hostility towards other individuals. The way they walk, talk, and express themselves, allow society to favor the young, impoverished black male. Not only does the cool pose bring them a cer tain sense of success, but also it brandsRead MoreMy Experience At The Whelchel Family Life Center1698 Words   |  7 Pagesapproaches depending on their subject and the type of students that they have. This semester, I had the opportunity to apply information from a class to real world situations. Through my field experience at the Whelchel Family Life Center, I was able to see the challenges associated with teaching different social classes, different demographics, and different learning styles. I was able to learn how to navigate through common challenges from observing my mentoring instructors, which in turn will help meRead MoreThe Writing Style : The Canoe And The Saddle845 Words   |  4 Pagesreadings. I have added this to my post-graduation reread list. I want to like this book, and while like most of the class, I was a little unnerved by the authors imperialist attitude toward his indigenous guides, I don’t think that preclude me from finding merit in the writings on rereading. Winthrop’s of the various American Indians who he encountered was discussed ad nauseam during our class period, and I don’t feel that I have anything of particular interest to add here. What I will say, however, is

Wednesday, May 6, 2020

Spectrophotometry Free Essays

Spectrophotometry is a vary specific type of Spectroscopy which measures how much light is absorbed by measuring the intensity of the light beam that is not absorbed (transmittance).The word â€Å"Spectra† means the range of wavelength, â€Å"Photo† means light or photons and â€Å"Metry† is the measuring how much light a chemical substance absorbs which it calls the absorbance. But what we do is measure how much light of the original light beam gets through (transmittance). We will write a custom essay sample on Spectrophotometry or any similar topic only for you Order Now So, those are related to each other absorbance and percent transmittance mathematically.The basic way to works is the incident light which usually contain different kind of wavelength, for example when we see something have a red color that means the object is absorbs all colors’ wavelength except red. It is helpful to know the color wheel because the color wheel will help you to understand or getting the idea of where in the visible spectrum you would except to see the best absorbance.The work principle of spectrophotometry in (Figure 1): Firstly, we have a light source typically white light contains all wavelengths. We want to collimate the light or make all the wavelengths parallel to one another so, the special collimator or lens can does that, then we pass the light beam through a prism to splits the light into its various wavelength so, for regular white light you get all the colors of the rainbow. Spectrophotometer does not just shine all that light at the sample, it shines a vary specific wavelength of light and we can choose that normally by moving a slit in the way of the one wavelength of light or color that we would like to shine through the sample. That particular color of light will then shine through the sample, some of it will be absorbed and some of it will be transmitted. (Io) is the incident light that is the first enters, and (It) is the amount of light that is transmitted through after some has been absorbed. The remaining light that gets through hits a photocell, photocell is a solid-state detector that picks up how much light, then it prints out on a digital display either absorbance how much was taken away or percent transmittance how much light go through and those two are related. Briefly,  you can determine the unknown concentration of the sample by using Beer-Lambert Law which states: there is a linear relationship between the absorbance and the concentration of a sample. Mathematical formula of Beer’s Law is: A=?lcA  is the measure of absorbance.?  is the molar extinction coefficient or molar absorptivity.l  is the path length.-439528256528center842086600left221268Figure 100Figure 1c  is the concentration (which is required).There are special techniques for investigating fast reactions which have half-live less than a few secondsLet us take an example for the simplest fast reaction technique (the continuous flow method) which will be used to study the kinetics of the formation of the ferric thiocyanate complex FeSCN+22120900145742100 For the fast reaction between ferric and thiocyanate ions in an acid solution of constant pH, the observed behavior is consistent with the simple mechanism: center2191301Where kf is the bimolecular forward rate constant and kr is the unimolecular reverse rate constant. So, the rate law from this equation is:center27279960Recall that the equilibrium constant K is related to the rate constant by:15775923297435 Where the sign ? means the equilibrium (t=?) value:31439213903453641206384715300At any time (t), Using these relations, and then rewrite the equation in the form:1965852489141700To simplify the integration of this equation, we will choose the experimental conditions such that [Fe+3] ;; [SCN-]. This will allow us to assume that [Fe+3] is essentially constant during the reaction. The initial conditions are chosen so that [FeSCN+2]0= at t=0 we find:This an approximate solution which becomes exact only when [Fe+3] is constant. In real practice, [Fe+3]0 will be chosen to be ten times larger than [SCN-]0, so that [Fe+3] will be more by about 10 percent during the reaction.2803525690943500-569595690918400If a plot of ln](FeSCN+2)? – (FeSCN+2)[ versus t is linear, then the first order dependence on [SCN-] and [FeSCN+2] is confirmed. The rate dependence on [Fe+3] has been established as first order. -5779714625Schematic diagram of system for driving reactant solution.00Schematic diagram of system for driving reactant solution.452856889798Spectrophotometry setup00Spectrophotometry setupProcedure for an example of use Spectrophotometer technique in fast reaction: Firstly, turn on the spectrophotometer and leave it warm up before using. The wavelength setting should be 455 nm throughout the entire experiment. With both reagent stopcocks A and B and the vent stopcock V closed, slowly increase the gas pressure on the reagent solutions until Bourdon pressure gauge indicates about 500 Torr pressures above 1 atm. With the outlet stopcock C open, open and close the reagent stopcocks A and B several times to make sure that both solutions are flowing smoothly and to remove any air bubbles from the system. Use a beaker to catch the outflow from the capillary tube. Then set the capillary frame at the first fiducial mark which nearest to the mixing chamber, and carry out the three following steps:1- Open Stopcock A and allow the Fe+3 solution to flow for a sufficient time to remove from the capillary tube any solution containing FeSCN+2 species. Then close stopcock A and the outlet stopcock C.2- Open the outlet stopcock C then turn both stopcocks A and B to their fully open positions. Catch the outflow of solution from the capillary in a beaker until the flow becomes stable. Then quickly switch the outlet tube from the beaker to a volumetric flask and simultaneously start a timer. When It is full, stop the timer and record the time. Return the outlet tube to the beaker. Then carrying out the above flow rate measurement, you should determine the absorbance A of the reaction mixture and record that value together with the distance x from the mixing chamber. Work quickly to avoid any interference of the reagent solution.3- When both the flow and absorbance measurements are complete, close the outlet stopcock C and then close both stopcock A and B. This is a crucial step in the procedure. If A and B are left open, solution may siphon from one carboy to the other. After a few minutes, determine the absorbance again to obtain the infinite time value. Verify that this value does not change after one more minute. For the next run, move the capillary support frame so as to line up the second fiducial mark and repeat the first and third steps at this this new distance setting, be careful in moving the capillary support frame.Make two runs at each of the six or seven positions along the capillary tube. Use special care in making the absorbance readings at large values of x. If time permits, you should also take data at a different driving pressure. Either increase or decrease the gas pressure depending on weather you need more data at low percent reaction or at high, but it may not be safe to exceed about 700 torr overpressures.In this experiment, more of solution A will be used up than solution B if the Fe+3 solution is always used in the first step to make the zero adjustment of the spectrophotometer at each distance setting. The resulting change in the liquid level for A relative to that for solution B may change the relative flow rates of these solutions. This can be avoided by alternating the use of solution A and B for making the zero adjustments.References:1- Physical chemistry by  Gilbert William Castellan.2- msu.edu.3- Wiley online library. 4- UKessay.5- AliHayek.com How to cite Spectrophotometry, Papers Spectrophotometry Free Essays 5448300-52387500-523875-53340000 Kinetics Chemistry Student Name:Saba Ahmad Bin Humaid Supervisor:Dr. Alia Abdulaziz Alfi Group Number: 41438-1439 Spectrophotometry is a technique which can be used for identifying reactants’ concentrations.Spectrophotometry is an absorbance device which can measures the fraction of the incident light transmitted through a solution. We will write a custom essay sample on Spectrophotometry or any similar topic only for you Order Now More clearly, it is used to measure the amount of light that passes through particles of the sample and by differentiation of the initial intensity of light reaching the sample, it indirectly measures the amount of light absorbed by that sample. Spectrophotometers are made to transmit light of narrow wavelength ranges. A certain compound will not absorb all wavelengths evenly that’s why things have different colours. Some compounds absorb only wavelengths outside of the visible light spectrum and that’s why there are colourless solutions such as water. Because different compounds absorb light at different wavelengths, a spectrophotometer can be used to differentiate compounds by analyzing the type of wavelengths absorbed by a given sample. In addition of that, the amount of light absorbed is directly proportional to the concentration of absorbing compounds in that sample, so a spectrophotometer can also be used to determine concentrations of compounds in solution.To studying a compound in solution by spectrophotometry, you put it in a sample holder called a cuvette and place it in the spectrophotometer. Light of a specific wavelength passes through the solution inside the cuvette and the amount of light transmitted or absorbed by the solution is measured by a light meter. While a spectrophotometer can exhibit measurements as either transmittance or absorbance, in biological applications we are usually interested in the absorbance of a given sample. Because other compounds in a solution (or the solvent itself) may absorb the same wavelengths as the compound being analysed, we compare the absorbance of our test solution to a reference blank. The reference blank should contain everything found in the sample solution except the substance you are trying to analyse or measure.Briefly,-5143507591425003467100758190000  you can determine the unknown concentration of the sample by using Beer Lambert Law which states: there is a linear relationship between the absorbance and the concentration of a sample. Mathematical formula of Beer’s Law is: A=?lcWhere:A  is the measure of absorbance.?  is the molar extinction coefficient or molar absorptivity.l  is the path length.c  is the concentration (which is required).There are special techniques for investigating fast reactions which have half-live less than a few secondsLet us take an example for the simplest fast reaction technique (the continuous flow method) which will be used to study the kinetics of the formation of the ferric thiocyanate complex FeSCN+22120900145742100 For the fast reaction between ferric and thiocyanate ions in an acid solution of constant pH, the observed behavior is consistent with the simple mechanism: center2191301Where kf is the bimolecular forward rate constant and kr is the unimolecular reverse rate constant. So, the rate law from this equation is:center27279960 Recall that the equilibrium constant K is related to the rate constant by:15775923297435Where the sign ? means the equilibrium (t=?) value:31439213903453641206384715300At any time (t), Using these relations, and then rewrite the equation in the form:1965852489141700To simplify the integration of this equation, we will choose the experimental conditions such that [Fe+3] ;; [SCN-]. This will allow us to assume that [Fe+3] is essentially constant during the reaction. The initial conditions are chosen so that [FeSCN+2]0= at t=0 we find:This an approximate solution which becomes exact only when [Fe+3] is constant. In real practice, [Fe+3]0 will be chosen to be ten times larger than [SCN-]0, so that [Fe+3] will be more by about 10 percent during the reaction.2803525690943500-569595690918400If a plot of ln](FeSCN+2)? – (FeSCN+2)[ versus t is linear, then the first order dependence on [SCN-] and [FeSCN+2] is confirmed. The rate dependence on [Fe+3] has been established as first order. -5779714625Schematic diagram of system for driving reactant solution.00Schematic diagram of system for driving reactant solution.452856889798Spectrophotometry setup00Spectrophotometry setupProcedure for an example of use Spectrophotometer technique in fast reaction: Firstly, turn on the spectrophotometer and leave it warm up before using. The wavelength setting should be 455 nm throughout the entire experiment. With both reagent stopcocks A and B and the vent stopcock V closed, slowly increase the gas pressure on the reagent solutions until Bourdon pressure gauge indicates about 500 Torr pressures above 1 atm. With the outlet stopcock C open, open and close the reagent stopcocks A and B several times to make sure that both solutions are flowing smoothly and to remove any air bubbles from the system. Use a beaker to catch the outflow from the capillary tube. Then set the capillary frame at the first fiducial mark which nearest to the mixing chamber, and carry out the three following steps:1- Open Stopcock A and allow the Fe+3 solution to flow for a sufficient time to remove from the capillary tube any solution containing FeSCN+2 species. Then close stopcock A and the outlet stopcock C.2- Open the outlet stopcock C then turn both stopcocks A and B to their fully open positions. Catch the outflow of solution from the capillary in a beaker until the flow becomes stable. Then quickly switch the outlet tube from the beaker to a volumetric flask and simultaneously start a timer. When It is full, stop the timer and record the time. Return the outlet tube to the beaker. Then carrying out the above flow rate measurement, you should determine the absorbance A of the reaction mixture and record that value together with the distance x from the mixing chamber. Work quickly to avoid any interference of the reagent solution. 3- When both the flow and absorbance measurements are complete, close the outlet stopcock C and then close both stopcock A and B. This is a crucial step in the procedure. If A and B are left open, solution may siphon from one carboy to the other. After a few minutes, determine the absorbance again to obtain the infinite time value. Verify that this value does not change after one more minute.For the next run, move the capillary support frame so as to line up the second fiducial mark and repeat the first and third steps at this this new distance setting, be careful in moving the capillary support frame.Make two runs at each of the six or seven positions along the capillary tube. Use special care in making the absorbance readings at large values of x. If time permits, you should also take data at a different driving pressure. Either increase or decrease the gas pressure depending on weather you need more data at low percent reaction or at high, but it may not be safe to exceed about 700 torr overpressures.In this experiment, more of solution A will be used up than solution B if the Fe+3 solution is always used in the first step to make the zero adjustment of the spectrophotometer at each distance setting. The resulting change in the liquid level for A relative to that for solution B may change the relative flow rates of these solutions. This can be avoided by alternating the use of solution A and B for making the zero adjustments.References:1- Physical chemistry by  Gilbert William Castellan.2- msu.edu.3- Wiley online library. 4- UKessay.5- AliHayek.com How to cite Spectrophotometry, Papers Spectrophotometry Free Essays Spectrophotometry: is a device to measure the amount of light in the material used. this device consists of two parts: the first is the light source, and the second is the photometer . the work principle of this device : the liquid or material that we want to measure the elements inside is placed in a tub, this tube is then placed between the light source and the photometer . We will write a custom essay sample on Spectrophotometry or any similar topic only for you Order Now So that the amount of light passing through the sample is measured by photometer. when a photometer is exposed to light, it acquires or generates an electrical signal that changes with the amount of light absorbed by the liquid . this change in light absorption depends on the change in the concentration of the substance. the way work this device: this device it measures the absorption of light by liquid materials at different wavelengths, and thus can identify a number of unknown substances or calculate known concentrations of materials . Stepped flow Technique:is a rapid mixing device, to study the kinetics of quick chemical reactions in solutions . this device contains two reactants which are kept in separate reservoirs and are prevented from flowing freely . the interaction starts by installing the reactants in the device. these materials are then released to the mixing chamber, which mixes these interacting materials , the reaction is then monitored by observing the change in the absorption of the reaction solution . When the reaction progresses, it fills the â€Å"stop syringe† that expands until it reaches the point at which the interaction reaches a continuous flow , thus stopping flow or interaction sodium reacts strongly and quickly with water and produces a solution of sodium hydroxide and hydrogen gas, a colorless solution. During the reaction sodium can be heated and It may ignite and burn with an orange flame . Hydrogen gas released during the combustion process reacts with oxygen in the air . The resulting solution is basic because of the melting of sodium in the water. this interaction between sodium and water is an exothermic reaction. sodium reaction with water is the closest to explosion. Na +2 H2O ?2 NaOH + H2. this search used this interaction and because it is fast, it uses the stepped-flow techniques method to control it Rate=- (d[Na])/dt=-1/2 (d[H2O])/dt=1/2 (d[NaOH])/dt+(d[H2])/dt How to cite Spectrophotometry, Papers

Friday, May 1, 2020

Case Study of the Company Called CASPER Free Sample for Students

Question: You have to Write a Case Study of the Company Called CASPER. the Website address is casper.com. Answer: Introduction Background Information The use of the social media and the internet to conduct business activities is growing at an alarming rate. Most companies have websites to help them reach the target audience by connecting them to their social sites which include Facebook, Instagram, Twitter, and YouTube. Competition has increased globally. But how do firms withstand this challenge? Casper is a privately owned company which is located in the United States, New York City. The Company conducts most of its business activities online. Casper was launched in 2014 by Philip Krim, Jeff Chapin, Luke Sherwin, Gabriel Flateman and Neil Parikh (Casper, 2017).The firms objective was to increase the distribution of mattresses in the US (Weinberg, 2014). To make people aware of the company, it uses a website to carry on its activities. Most of the manufacturing operations take place in Pennsylvania and Georgia. The online business strategy has made Casper be among the companies with high returns inwards in the US. But how is this possible yet several companies run such kind of business online? Through ventures from several firms and people, Casper was able to expand its business activities from the US to include Canada in November 2014. Some of the great individuals who have invested with Casper include celebrities like Leonardo DiCaprio and Adam Levine (Allen, Yaeckel Allen, 2011).The venture companies include Pritzker Group Venture Capital and Crosslink Partners. Funding from these sources has impacted the companys gross profits. Currently, Casper is among the most successful companies competing with companies like Norwegian Cruise Ship (NCL) making it in the list of enterprises able to make more than one hundred million US dollars ($100 million) in less than two years. The future of the company seems to be great especially with the growing technology. Products Casper specializes in mattresses. The mattresses consist of hybridized blend of two materials across four single layers. The layers are: Top layer which is 1.5 " comprising of open-cell synthetic Dunlop to keep cool at night. Third layer- which is 5 " made of high-density viscoelastic foam for pressure relief. Second Layer which is 5 " which provides comfort and consistent weight distribution Base layer. It is made of polyurethane form which strengthens the support Business Model Casper makes good use of its business models which entails clients buying mattresses online. Customers make orders, and the mattresses are delivered to them. Casper also has provided its consumers with one type of mattress, therefore, giving the user an easy time to choose. Other companies provide the consumer with several choices which leave them with the difficulty of determining which the best type of mattress to buy is (Watson, 2015). Being objective in the kind of mattress to provide is a very helpful strategy for the company in its operational model. Most people will go for mattresses from Casper simply because they are sure of what type and quality to expect. Nevertheless, the elimination of the middlemen in the distribution channels makes the companys products affordable to many. The application of Middlemen in the supply chain increases the cost of the final product in the retail shops. What if we do away with retail stores? Then we will have to buy the mattresses from the m anufacturers who are of course cheaper as compared to buying from retailers (Muehlhausen, 2013). Another strategy employed by the company is through investing in advertising. Most people living in New York City know about the existence of Casper through their adverts which can be located in taxis, posters, and billboards. Above all, the buying of mattresses online has promoted the organizations activities. My Evaluation of the Strategy and Future Prospects Casper has good strategies which have enabled it to shine in the market. The market competition is very stiff, and there is the need for a company to bring up the best strategy possible. We can evaluate the significance of these strategies through the SWOT and PEST analysis of the company (Pahl, 2013). SWOT Analysis Strengths: Casper has a well-developed website which is easily accessible to many clients willing and able to trade with them. Casper is located in New York City which is economically and politically stable. The organization has a well-established administration hierarchy. The company has several able financial investors who make it possible to operate even during financial crisis weakness The company deals with only one line of product. It does not entail diversity. Opportunities : Use of social media platforms to advertise and create awareness of Casper Company. With more funding from the investors, Casper can expand its activities as well as structures. Threat. Several competitors are diverse hence providing people with alternatives to choose from. PEST Analysis Political Environment Casper is located in the US which is a politically stable nation. The politically stable environment has provided the firm with a conducive environment to work in. The US government has set laws which help to protect the environment, as well as the consumers. This has made the organization to operate under a defined ethical framework. Operating under moral framework has assisted in building the organizations trust and reputation hence attracting more clients (Marmol Probert, 2015). Economic Environment Casper Company is located in the United States which economically stable. This means that the consumer income is high hence making it possible for them to pay for the companys products. With globalization, so many people are moving into the US. This increasing population provides labor and market for the firm (Weaver, 2013). Social Environment The US population growth rate is increasing rapidly due to globalization and the immigrants. This has lead to the rise in the number of people who rely on the company for mattresses. Sleep is among the basic needs of people which must be fulfilled. Visitors do not know which the best choices is in a foreign nation are. Therefore, having one single choice provides Casper an advantage to trade over competitors. Technological environment. The Casper firm has employed modern technologies in advertising and getting access to its clients. Due to multimediality which is supported by the new technologies, Casper is able to upload pictures, Videos or audio materials which will make them promote their products. Nevertheless, most people in the US have access to devices which can support internet services. These people can access the organizations website from any place and make their orders. Ratio The financial ratios of the company are well balanced. For instance, the liquidity ratio which is derived from the current business ratio is well off. The firm has enough liquid cash to help in running the business activities and respond to emergencies. Casper also makes huge profits. For instance, within its two years of operation, the firm had made more than one hundred US dollars. Having a balanced financial ratio is the key to the success of any business. Nevertheless, good financial statements are useful in determining the future of the company. Strategy evaluation of the Casper industry can be done through the analysis of the different financial ratios. Currently, their strategies are working well. The company has made lots of profits from the sale of mattresses (Tirole, 2012). Summary Casper mattresses firm is well performing in the US. Its strategies are significant in achieving its objectives. There are several companies which operate online but never get to make profits like Casper (Orsburn, 2011). What might be the reason behind this? Through analyzing the Casper case study, we find out that Casper has employed more than one strategy to acquire its potential stability. For instance, providing consumers with one kind of product, therefore, making their choices easy, investing in online advertisements through their well-established website and investing in other forms of advertising in the streets like for instance in cars and billboards. From the SWOT and PEST analysis, we find out that Casper has more potential of growth. The politically and economically stable environment, the emerging new technologies and the social media all play a major role in the continuity of the company. I think the best business model employed by the firm is the elimination of the middlemen in the distribution channel. Middlemen entail the inclusion of retailers. When retailers buy goods from the manufacturers, they incur several types of costs which include transportation, purchasing, labor, the cost of hiring their premises, packaging costs and so many others. For them to compensate these expenses, they will have to sell their products at high costs. For instance, a commodity bought by a retailer from a manufacturer can reach the final consumer at a price which is almost as twice as the price the retailer bought it from the manufacturer. This scares away the consumers who will in most cases prefer to buy from the manufacturer. In fact, I can say that this is a competitive advantage Casper uses to withstand the market competition (Vance, 2015). Despite the application of the single product serving well for the company, there is a need for diversity so that in future Casper can make more profits. References Casper. (2017, March 28). LIVE THE DREAM. Retrieved from Casper: https://casper.com/ Marmol, T, Feys, B., Probert, C. (2015). PESTLE analysis. Place of publication not Identified: 50Minutes Pahl, N., Richter, A., University of Applied Science Berlin. (2013). SWOT analysis: Idea, Methodology and a practical approach. Munchen: GRIN Verlag Allen, C., Kania, D., Yaeckel, B., Allen, C. (2011). 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