Sunday, January 26, 2020
Differentiation Learning Styles and Inclusive Education
Differentiation Learning Styles and Inclusive Education The topic researched is Inclusive learning, looking also into differentiation, and leaning styles. Inclusive education means all students in a school, regardless of their strengths, weaknesses, or disabilities, are part of the general school community. They have a feeling of belonging among other students, educators, and support staff. (VERDEL BISHOP). Inclusive learning is treating learners as individual and catering for needs for equally. Provisions should be made so that all learners are able to participate in all activities regardless of age, gender, religion, disability etc. The learners needs are often highlighted when negotiating with learners at the start of the course. It is then up to the educator to see, these are met. Such as, if a learner needs wheelchair access, the educator would need to make sure that there was a ramp in the building, disabled toilets, that a desk could be raised to allow for the wheelchair etc. If the learner has special educational needs (SEN) then there may be a need for a learning support assistant to be in the class too. The initial discussion would also give you an insight to their prior knowledge, motivation, cultural expectations and their results of the initial assessment would show their Literacy and numeracy need if any. The marketing material and polices and brochure from establishments should take into consideration the diverse audience. A few decades ago the world of education was very exercised by the forerunner of differentiation which was called mixed ability teaching. Then people began to realise it was not just ability that could be mixed and that educators had to cope with a plethora of differences: learning style, age, motivation, prior learning and experience, gender, specific learning difficulties such as dyslexia, and so on. Consequently, the term mixed ability began to be replaced by the less vivid term: differentiation. (Geoff Petty) Differentiation is having a class of not only mixed abilities but race, background, learning styles, motivation , prior knowledge and catering for every learners needs enabling them to achieve their goals. According to Tomlinson (2001) the three main areas of the curriculum that can be differentiated are: Contents: The pre-assessment would give the educator ideas on the learners abilities. With this in mind, the educator can plan the lesson taking into consideration the learners who have mastered the topic already and permitting them to work independently ahead. The educator can continue delivering the session as planned with the rest of the class. Process: Giving the learners the opportunity to use different methods for varied activities, taking into consideration the different learning styles, and setting activities to suit the learners needs. For example, be given the choice of how they would like to research their topic e.g. Use the computer, books, drawing, diagrams, writing, or reading. Using different methods best to their individual abilities would enhance their skills on other area as well as researching the topic itself. Product: Giving the learners the option on how they would like to demonstrate their findings enables then to demonstrate their skills at their level. For example, a learner working at a lower level may decide to produce a newsletter and a learner working at a higher level may chose to use a PowerPoint slide show. Diagram below shows the elements of differentiated instruction as they relate to one another. http://www.eht.k12.nj.us/~jonesj/Differentiated%20Instruction/1%20DI%20Graphic%20Organizer.htm When planning the lessons the educator can Vary the reading material to allow for different readability levels Recording text material onto tapes, as well as handouts Buddying learners together Activities that have the same skills and understanding but different levels of difficulty- Tiered activities. Offering support Allowing extra time those who need it and encouraging further research for the more advanced learners. Allowing learners to use different methods, like writing letter, graphics, drawings, video clips, and recording to present their finding A scheme of work would need to show a range of different activities that meet all the learners styles (VARK) taking into account any barriers to learning. Giving extra challenging activities to those who complete before the rest would keep them motivated and occupied. Inclusion means enabling all students to participate fully in the life and work of mainstream settings, whatever their needs. à ¢Ã¢â ¬Ã ¦ Inclusion may also be seen as a continuing process of breaking down barriers to learning and participation for all children and young people. Segregation, on the other hand, is a recurring tendency to exclude difference. (CSIE, 2002b, p. 1) Inclusive education goes beyond special educational needs: it refers to all learners who, for different reasons, may find themselves at risk of marginalisation or exclusion. Inclusive education is about values: it assumes that diverse groups of pupils are of equal worth and have a right to be included. Inclusive education does not focus on perceived individual deficits, but on the barriers to learning that individuals and groups of pupils may encounter. Inclusive education is about changing the system so it is better for all: this includes educators, students, and everyone in the educational institution. Inclusive education is about participation and learning from each other. Inclusive education is not a fixed state but an evolving one. Some of the key words that we noted were rights, participation, process, values, equality, diversity, and change.
Saturday, January 18, 2020
Is Texting Language Really Appreciated? Essay
In Texting: Why All the Fuss? By David Crystal, a chapter from Txting: The Gr8 Db8, he mentions, ââ¬Å"Texting is just another variety of language, which has arisen as a result of a particular technology.â⬠In the excerpt Crystal talks about the drawbacks and benefits of texting. His main focus in the text is how texting has influenced grammar in teenagers. But, are the teenagers really the only ones to blame in this situation? Is it the parents? Or maybe the teachers? Overall, everyone is at fault to the drawbacks, but the teenagers are responsible for the evolution of communication. Just because teenagers use abbreviations, or texting ââ¬Å"languageâ⬠does not make them illiterate, it is a type of language whose flexibility and convenience needs to be appreciated. Crystal claims how texting has arisen in the technological world by showing how people use their phone frequently. The text mentions how Jan Van den Bulck, from Catholic University of Leuven says, ââ¬Å"Among 16-year olds, the interference was greater: 20.8 percent were woken up at least once a week with their phones.â⬠Also the chapter stated, ââ¬Å"Half the employees said that they always respond immediately to a message.â⬠Texting problems have also carried over into the outside world. Crystal stated, ââ¬Å"Most employees reporting that they checked work-related text messages and emails even when at home or on holiday.â⬠In the excerpt Crystal lists obvious benefits and drawbacks from the over-usage of cellphones and texting. He notes, ââ¬Å"I believe any form of writing exercise is good for you.â⬠David Crystal is saying, that even though cellphone users to use proper texting etiquette, any form of writing can only benefit you. ââ¬Å"Another study concluded that texting actually helps the development on communication skills such as the ability to summarize andà express oneself concisely,â⬠quoted from David Crystal. Crystal also mentioned from the same study, ââ¬Å"Texting motivates people to sharpen their diplomatic skills, for, as with all written activity, it allows more time to formulate thoughts and express them carefully.â⬠There are not only benefits from texting; there are plenty of drawbacks involving distracting users, and health issues. Texting has caused issues with time management, loss of sleep, and addiction. As mentioned, before a significant amount of teenagers a re being woken up in the middle of the night by their cellphones going off. Ironically, there is a medical term for a text messaging injury known as ââ¬Å"TMIâ⬠. TMI is also an abbreviation for ââ¬Å"too much information,â⬠which is commonly as texting dialect. In the text Crystal does mention, ââ¬Å"Every time I talk to groups of teachers and examiners, I ask them whether they have encountered anything remotely similar. None of them ever has.â⬠Crystal is referring to children and teenagers using ââ¬Å"text languageâ⬠in their schoolwork and essays. Crystal reports, ââ¬Å"The concern over texting lingo has been greatly exaggerated; he s that on average, less than 10 percent of words in text messages are abbreviated.â⬠Personally, I am not a huge texting person. Iââ¬â¢d rather have a face-to-face conversation; but Iââ¬â¢m not going to sit here and say that I donââ¬â¢t text. If itââ¬â¢s just a casual conversation, I donââ¬â¢t mind texting but if it were an argument Iââ¬â¢d rather have it be in person. Yelling at someone is easier than to take my anger out the keyboard on my phone. My experiences with t exting and using my cellphone somewhat relate to the point David Crystal was trying to make. I do get rarely woken up by texts, I text while I am at work, but I do not use text language. Newer phones have autocorrect in their system, which means if you misspell a word the phone will fix the spelling error, as you are texting a message. Itââ¬â¢s quite relevant, and more people should turn that on, especially from seeing the statistics from David Crystalââ¬â¢s chapter. Iââ¬â¢ve been texting for about 10 years now, and it has not really changed my grammar if anything it has benefited it. When I was 10 I used text language and abbreviations, but that is because I didnââ¬â¢t really know what ââ¬Å"proper grammarâ⬠was at that point. I have been disrupted from my daily schedule with my phone going off from time to time. Seeing how I am nine hours away from home, and my dad lives in Germany. I do get a lot of texts and calls when I am busy in class, or doing homework. Honestly, I donââ¬â¢t expect anything different; weââ¬â¢re all onà different time schedules. Sleeping has not really been much a problem for me; I do sleep with my phone in my bed because it is my alarm clock in the morning. Keeping my phone in my bed has not been much of an issue for me. I make sure to keep my phone on silent so I donââ¬â¢t get disrupted. Texting has not really made me feel safe. I have been in two different car accidents, and the driver has been texting while driving. I have absolutely no respect for anyone who chooses to text and drive; itââ¬â¢s not just for your safety. I have absolutely no service anywhere I go, so if something bad were to happen I more then likely wouldnââ¬â¢t be able to call for help. Addiction to phones is possible; Crystal mentions how, ââ¬Å"Priory clinics were reporting a sharp rise in ââ¬Å"technology addiction.â⬠I can proudly say, I am not addicted to my cell phone or texting; itââ¬â¢s more of a luxury rather than a necessity. The issues with texting will constantly be an argument, no matter what age, or what profession is speaking their opinion. Crystal proves remarkable points, but there are ways to make an argument supporting the other side. I believe that David Crystals article was more informing than David Carrââ¬â¢s, ââ¬Å"Keep Your Thumbs Still When Iââ¬â¢m Talking To You.â⬠Crystal shows downfalls and benefits on both sides to the debate of texting, and provides specific statistics, and quotes from other sources. Texting is just another variety of language, which has arisen as a result of a particular technology, but it is a type of language whose flexibility and convenience needs to be appreciated. Work Cited Crystal, David. ââ¬Å"Texting: Why All the Fuss?â⬠From Txting: The Gr8 Db8. Oxford: Oxford UP, 2008. Rpt. in Language Awareness. Paul Escholz, Alfred Rosa, and Virginia Clark, eds. Boston: Bedford/ St. Martins, 2013. 359-73. Print.
Friday, January 10, 2020
Differences Between Malcolm X and Martin Luther King Junior Essay
Ever since the beginning of African slavery in America there has been debate over whether slavery is moral or immoral. Beginning in 1896 black rights leaders began to appear in the U. S. Two of the most influential and famous advocators of black rights were Martin Luther King Junior and Malcolm X. Although their goal of equality between all races is the same their approaches to achieving this goal are different. The main differences between the two leaders are that King achieved his goal through peaceful and moving speeches about equality, while Malcolm was a destroyer of those who were of the superior white race. The main differences in their approaches to discrimination can stem from their different childhoods. King was from a prominent family in the area of Atlanta who had grown up with excellent schooling. King skipped two grades and went to an Ivy League school at the age of 15 and received the finest education throughout his life. Malcolm grew up with no schooling and was virtually unknown before he began to travel around advocating black rights. Malcolm also suffered through tragedies in his life that scarred. Malcolmââ¬â¢s father abused his mother and she abused her eight children. Then Malcolmââ¬â¢s father was murdered and his mother suffered a breakdown and, as a result, his family was forced to be split up. Their approaches to discrimination were grounded on their childhood which results in the great differences between them. Malcolm had a bitter desire to get back at the world that he felt he had been mistreated by. Luther grew up in a peaceful, loving environment and this showed through his non-violent protest movements. Beyond their childhood their viewpoints were also influenced by their religions. Martin was a Baptist reverend who reached out to people while he was at his church. His beliefs were in the social gospel. However, King also practiced ââ¬Å"personalism. â⬠Personalism is defined as the theological concept that emphasizes the personal nature of God and importance as human personality as a reflection of that nature. Malcolm believed in the Islamic religion which condemned whites and showed them no mercy. Malcolm and Martin also followed the example of two different role models. Malcolm was influenced by Elijah Muhammad and his organization, the Nation of Islam. Elijah taught Malcolm that the white man is the ââ¬Å"devilâ⬠and that blacks are the true rulers of the world. Martin revered Gandhi for his way of seeking patience and non-violence. Gandhi was a famous religious leader who led a non-violent retaliation against British imperialism in India. Gandhi taught Martin that it is good to fight a fight without any physical contact. Both Malcolm and Martin reflected the viewpoints of their leaders in the way they led their protests. Martin Luther King Junior used non-violent protesting, passive resistance, and ââ¬Å"weapons of loveâ⬠to instruct his followers when fighting for equal rights. His approach can most easily be seen from his famous ââ¬Å"I Have a Dream,â⬠speech where he spoke eloquently about his dream for blacks and whites being together with no tensions between them. Martin once quoted, ââ¬Å"A riot is the language of the unheard. Martin means that riots will get you nowhere, if you wish to be heard grab peopleââ¬â¢s attention through simple, peaceful actions. Malcolm was a segregationist, supporter of segregation, until his pilgrimage to Mecca. Malcolm also was willing to use any means necessary to gain equality for his people. He believed the only way blacks could gain true freedom was through revolution and force. Besides their approaches to achieving equality their effects on the Civil Rights Movement are different. Martin Luther had a positive effect similar to the way he delivered his point. He changed the perception towards equal freedom by introducing a new viewpoint with his ââ¬Å"I have a Dream,â⬠speech. His death also led to the passage of the civil rights legislation in 1968. Most importantly though Martin Luther King Junior gave his people the strength and courage to stand up to their persecutors. Malcolm was murdered similar to King but his death had no effect on the civil rights movement. Instead of a positive effect on the world he encouraged protest and riots and more importantly instilled black pride.
Thursday, January 2, 2020
What Are The Flaws Of The Founding Fathers - 1385 Words
What are the flaws of our founding fathers and may have led them to shape our country? There is a group of men of legendary status who are dubbed the ââ¬Å"founding fathers,â⬠often referred to as the creators of our nation. Their faces are dispersed all across America, ranging from coast to coast, with the obelisk of the Washington Monument on the east coast to Mount Rushmore on the north border of the United States to our everyday money; the founding fathers are quite prevalent in our society. Alexander Hamilton, Thomas Jefferson, James Madison, Benjamin Franklin, George Washington, and John Adams have influenced American society immediately at the start and still continue to do so today. The book in which I have chosen to research goes into great depth of the lives of the founding fathers and how their flaws and quirks as regular people shaped America into what it is today. To achieve the goal of dissecting the personalities of the founding fathers as individuals; not as the god-like stature that they have come to achieve, I have decided to organize this paper to reflect each and every founding father as a unique person. This will humanize their immense stature and allow a deeper level of understanding. I will provide insight on their personal interpretations of their actions as well as my own personal account 1to how I perceive the situation, comparing and contrasting to the multitude of sources I supply. Therefore, the organization of this paper is not chronological butShow MoreRelatedThe Founding Fathers Were Far from Perfect1392 Words à |à 6 Pagesbeen for the founding fathers that held our fragile country together. Alexander Hamilton, John Adams, and Thomas Jefferson are only a few of the many political figures that helped rule the United States in the 18th and 19th centuries, helping turn this country from an oppressive monarchy to a solidified republic in only a few decades. In the eyes of many, these three supposed geniuses were similar to gods. However, just like every single person that has ever been born, they had flaws that made themRead MoreThe Slavery And Summary Of Frederick Douglass1575 Words à |à 7 Pagesformer slave. He taught himself to read and write at a young age, and years later he started his own newspaper called ââ¬Å"The North Starâ⬠, and ended up writing and editing most of the articles himself. Another thing he wrote was a speech called, ââ¬Å"From What to the Slave is the Fourth of Julyâ⬠. He gave this speech in Rochester, New York, on the 5th of July in 1852 after being invited to speak about the Fourth of July by an Anti-Slavery organization. With this speech he attempted to open white Americanââ¬â¢sRead MoreA New Look at Americaà ´s Creation and the Founde Fathers1579 Words à |à 7 PagesNearly all men can stand adversity, but if you want to test a mans character, give him power (Lincoln). When young, it is taught that the Founding Fathers worked tirelessly to free our co untry from the British. Later it is learned that history is not so straight forward and that human flaw plays a central role when it comes to the themes of history. Not everything that occurs in history is an accident nor is it as honest as it would be liked. So when Howard Zinn asserts that, ââ¬Å"Around 1776, certainRead MoreRevolutionary Characters By Gordan Wood1164 Words à |à 5 Pagesthat contrary to popular belief that these men were not some unflawed perfect beings, but they are just like us with their many fears and insecurities. These flaws appear in all of the founding fathers and this adds a level of realism to them. 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This worked well for America during the war, however; afterwards the flaws of the Articles became evident. States were not unified as one and therefore maintaining order was impossible. Forced with the conflict of developing a sound government, the Founding Fathers of America do this by finding a balance between the individual right s of the people and the power of the government to maintain order with the conceptsRead MoreThe American Revolution: Sowing the Seeds for the Civil War1587 Words à |à 6 Pagesrepresentation in the document meant to run the country forever. Because of this problem, the idea of nullification came about, whereby states would have the right to rule federal acts unconstitutional. Since this problem was neglected by the founding fathers, it was put upon the shoulders of the people of the 19th Century. Proponents of state rights such as John C. Calhoun, a representative and Senator of South Carolina, and former vice president under John Quincy Adams and Andrew Jackson, foughtRead MoreThe Constitution Of The United States951 Words à |à 4 PagesWithin this world, there are rare moments when something will actually last for more than 100 years. The items that are left are artifacts presented in museums with no meaning to todayââ¬â¢s world. They are there to remind people of what used to be and to help show historians mistakes that were made and possibilities to prevent them from ever happening again. Unlike the artifacts, The Constitution of the United States has not been forgotten, it is actually still very alive today. Unlike most relics,Read MoreAnalysis Of The Book Jefferson The Pillow By Roger Wilkins1289 Words à |à 6 Pagesfor who they are and what they did for the country He blends family history, national history and personal philosophy. He studies four Virginians: Jefferson, Mason, Madison, and Washington. He looks at their lives, culture, studies their writing, and extracts their views on freedom and slavery. His book focuses on slavery and racism in America. This book questions the loyalty of the African Americans whose history of the country is sad and horrifying. Were the founding Fathers great men? How doesRead MoreEssay on Biography of Karl Marx787 Words à |à 4 PagesKarl Marx is the revolutionary founding father of communism and Marxism, while Niccolo Machiavelli expounded upon the concept of realism through his work The Prince. These two concepts have been the foundations that various countries and governments have tried to utilize in hopes of constructing a utopian society. Karl Marx was born in 1818 in Trier Germany, studying history, philosophy, and law at the universities of Berlin, Jena, and Bonn. Karl Marx did not like the production portion of Capitalism;
Wednesday, December 25, 2019
Importance Of Cell Biology - 1122 Words
For almost a year and a half now, I have entered a more intensive research environment by working as research associate in the LaBarge Lab with the intention of working towards curing breast cancer. My regular routine runs the gamut of activities expected in a cell biology lab: feeding, passaging, expanding, and freezing cell strains grown in our lab; FACS sorting cells based on lineage specific surface markers; immunofluorescence imaging; gene expression analysis. As a research associate, I also make stock solutions and provide support for the staff scientists, post-docs, and graduate students that work in the lab. I work to help them find the answers to the questions they wish to ask about the biological system that is the human breast,â⬠¦show more contentâ⬠¦And, just as importantly, I experienced the disappointment of failure. A multi-day assay shows equal activity for the control and the experimental samples, FACS sorting collects populations from a control and experiment al condition that have the same gene expression, or the repeat of an experiment shows a different activity result in the samples intended to be biological replicates, essentially calling for another repeat with better experimental technique or a rehash of experimental design. But, after each failure, I observed the ebb of active bench time during a re-evaluation of experimental approach, and a great flow forward of activity as soon as a new approach was determined, showing that failure should inspire new design and ideas rather than true dismay. Currently, I am helping with two projects that involve investigating the effects of a cellââ¬â¢s microenvironment on its phenotypic and molecular characteristics and how these changes relate to the greater onset of breast cancer in older women. One project examines the effect of stiffness on a cellââ¬â¢s regulation of telomerase, a key step in progressing towards cancer. We are focusing on uncovering the actual molecular link involved in this regulation, possibly uncovering a new putative driver of cancer progression. Relation of substrata andShow MoreRelatedThe Importance Of Cells In Biology1000 Words à |à 4 Pagesprocesses. Genome variation includes somatic and inherited mutations,Each human cell acts as a tiny but way more complicated computer, but a specific understanding of the biological properties underneath its properties is still lacking. or kill it unbelievable 4 of the that are mentioned steps . 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Anything that is living fundamentally is composed of cells. We study the cell because it is the simplest unit of all living organisms and to begin understanding life, we must realize the cellââ¬â¢s structure, whether it is about the different types of cells or how the cell functions. Biology is the study of life and for the human species; the cell is the most basic principle of life, which is why it is soRead MoreScientific Method and Media Piece Article Essay715 Words à |à 3 Pagesexperiments. The book ââ¬Å"Campbell Essential Biology with Physiologyâ⬠discusses how athletes today are using certain types of steroids to enhance their performance. However, do the steroids alone give them super abilities? Or is it a combination of both god given abilities and the steroids? This in my opinion is one of the most interesting scientific topics of today. After reading ââ¬Å"Campbell Essential Biology with Physiologyâ⬠it helped me understand how science/biology could explain this theory or hypothesesRead MoreCell Migration And Its Importance883 Words à |à 4 Pagesfocus question: Cell migration is the movement of cells in a specific direction in order to perform a specific task. Cell migration is necessary in maintaining a healthy organism. In spite of this what type of outside factors prevent, slow down, increase, or enhance cell migration and why? How does this affect the organism overall? Introduction: Provide background information on cell migration and its importance. Then I will discuss the different factors that have an effect on cell migration. I willRead MoreModern Medicine And Technology As A Research Assistant At The Piano Laboratory992 Words à |à 4 Pagesovercoming the limitations of contemporary medicine and technology, medicine represents the connection between the applications of research towards patient care. Working as a Research Assistant at the Piano Laboratory, I have an interest in developmental biology. At the Piano Lab, I assist my mentor, Patricia Giselle Cipriani, and her project on the usage of RNAi on ovary-expressed genes and of time-lapse microscopy in order to better understand a comprehensive molecular description of the genetic and evolutionaryRead MoreTechnology : The Promise, Peril, And New Business Of Engineering Life1681 Words à |à 7 Pagesridiculous. However, this has all happened as science fiction has turned into reality. We are at a similar point with synthetic biology today as the field is poised to revolutionize the world in ways that we donââ¬â¢t seem to understand yet. Robert Carlson, a principal at Biodesic and a bioengineer, has attempted to describe this concept nearly ten years ago in a book called Biology Is Technology: The Promise, Peril, and New Business of Engineering Life. 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Because they are intermediates, metabolites tend to be present in small amounts, and for limited and variable periods of time. The importance of metabolites in drug development cannot be overstated. When an organismââ¬â¢s biological systems are disturbed by diseaseRead MoreThe Effects of Varying, Extreme Temperatures and Varying Organic Solvents on a Beet Root Cell Membrane 558 Words à |à 3 Pages One of the main structures of a biotic cell is a cell membrane which is produced from a phospholipid (Reece et al., 2011). When a huge number of phospholipids, each comprising a hydrophilic head and a hydrophobi c tail, gather, they rearrange into what is known as a Fluid Mosaic plasma membrane (Reece et al., 2011). This membrane is always in motion and the mosaic created is due to the proteins within the membrane (Reece et al., 2011). Additionally, the membrane is also selectively permeable which
Monday, December 16, 2019
The Rosewood Films Depictions of the Rosewood Massacre
Racial tension between African Americans and whites caused an excessive amount of violence in the city of Rosewood. Citizens of Rosewood, Florida were victims of racial violence in 1923, which lead to eight documented deaths in the city. The city of Rosewood took a turn for the worst on January 1, 1923 when Frances ââ¬Å"Fannieâ⬠Taylor claimed that she was assaulted by an African American man who enter her home without invitation. Many of the African American families that became involved knew that Mrs. Taylor was not telling the truth. Fannie lied to the people of Rosewood to fabricate the truth of her having an affair with another man. The man that assaulted her was not an African American; it was Fannie Taylorââ¬â¢s lover. Because of the lie, the city of Rosewood was instantly torn into pieces. The Rosewood massacre was not a well known historical event. To bring awareness to an important part of African American history, John Singleton decided to create a motion picture based on the Rosewood events. The movie displays the town that was filled with racial prejudice. It shows the many injustice attacks on the African American community. John Singleton did an exceptional job bringing the horrific racist events of 1923 in Rosewood, Florida to the eyes of billions. In the movie, a fictional hero was created. His name was Mr. Mann. Mann helped save many blacks that had no idea as to what they should do. Mann helped the surviving members of the Carrier family, the women and
Sunday, December 8, 2019
Significance of Virtualization, and Cloud Computing in Virgin Atlantic free essay sample
The main concerns of being the management student are to learn great management practices and system from various organizations. Practical implication of theories and practices gained from colleges or universities must be applied to the practical world. Our knowledge will be getting a platform when it is being implemented in a real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code shares flight with various airlines including Singapore Airlines, Virgin Blue, Continental Airlines and All Nippon. Virgin Atlantic has earned huge amount of financial revenue through its cargo service from Asian subcontinent. Virgin Atlantic, being a part of Virgin Territory, is able to make a revolution in an aircraft industry. We will write a custom essay sample on Significance of Virtualization, and Cloud Computing in Virgin Atlantic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is repeatedly won best airline awards in the past for several years, airlines is constantly using innovation as a most primary part of its strategic success. Virgin Atlantic is the UKââ¬â¢s largest airlines owned by private sectors and successfully introducing new systems, operations as well as services. Virgin Atlantic now introduces on 747 and Airbus A340 as aircrafts. The key to success of this organization is team work. Virgin has the power of skilled world leading team in manufacturing as well as IT section. The team keep focuses on the innovation consistently. Virgin Atlantic is considered as the best maintained innovation leader in airlines industry. The airline is committed to continue its innovation and to facilitate the passengers and customers with new introduced services in airlines business. It is challenging that can fight with the market competition. As per the airlines function, the main function of an airlines is to provide the transportation facilities to the passengers and to the customers. Basically, Virgin Atlantic is IATA participated airlines the sales of the seats is through the GDS systems. Virgin Atlantic and its management team works as a sovereign foundation of analytical input to the aviation and departmental affairs strategy developing function. It also develops systematic, short-term and long-term visions of the airlines. Virgin Atlantic management develops the structure of a company depending on analysis of air costs, traffic, fares, capacity, service, and financial information. As a growing airline it frequently monitors organizational developments and make sure that departmental policies lead to address those developments. The main functions of any aircraft are to provide the transport facilities to the people and passengers. Virgin Airlines represents the airlines industry it keep passenger connected to their precious functions, jobs, leisure, corporate relations and countries with which passengers are linked through companies, families and friends, The main motto of virgin is to touch on some features distressing the specific desires in the airline business, and some of willingness to the public who use virginââ¬â¢s services. Virgin Atlantic is a member of a global aviation system, and it acts as to maintain the safety and security issue. Top management of Virgin Atlantic provides economic analyses for international route cases. As a main functional work, Virgin Atlantic analyzes and evaluates the competitive and public effect of airline bankruptcies and strikes. The airline administers the important air service programs including fare updates, cargo systems, refund and revalidation policies, public complaints and comments regarding the services. Like every business organization, there are mainly four main functions of that produces a complete circle and create an effective management. Without all four functions of management, there is no worth of airlines sustainability in a market. Basically the four functions Virgin Atlantic performs of are planning, organizing, controlling and leading. All those functions are key to success of Virgin Atlantic. The effective and efficient management function is the core examples applied in Virgin Atlantic. Managers of Virgin Atlantic are liable for supporting not only for the organizational growth and to achieve its entire goal. The management functions of Virgin Atlantic is also to help the employees growth and reach their goals concerning with companys success. Virgin Atlantic Airways is keep participating in preparation of making the rules, maintaining departmental functions on behalf of legislative proposals in consideration with a variety of economic issues impacting the airline industry, the program also includes small community based air service, aircraft access at slot-controlled airports, air transporter fitness and airline industry structural issues. Virgin Atlantic has a clear mission for its operation. Company is sensitive towards the Security, safety and consistent delivery. Company believes that those three aspects are the basic foundation of its operation and entire strategy. Mission Statement of Virgin Atlantic- ââ¬Å"Safety, security and consistent delivery of the basics are the foundation of everything we doâ⬠Virgin Atlantic in its word the mission is divided into three forms: Mission 1- ââ¬Å"To Grow a Profitable Airlineâ⬠Mission 2- ââ¬Å"Where people Love to Flyâ⬠Mission 3- ââ¬Å"And Where People Love to Workâ⬠The strategy of a company for three years is to build up those basic foundations to maintain the service effective and efficient. The top management believe that those three factors lead an organization to sustain in the leisure markets. The main strategic objective of Virgin Atlantic is to capture the market leader position. Virgin is the brand name and it keeps trying to promote its brand value all over the world. In the company history, it struggled more to obtain this position for the past 25 years and now the main goal is to give a new taste to customer every year. The virgin brand believes that the consumer behaviour and preferences are keep changing. It innovate the product in a short period of time and to get success. The main strategic goal is to earn more customer satisfaction helps to earn brand image as well as goodwill. Company takes every competitor as a challenge and always prepared to corporately fight with them. In this context as per the company top management ââ¬Å"Customer are the great entity and they are weapons for competitorsâ⬠Virgin Atlantic makes every day a happier day. It is a tonic for the soul ââ¬â delivering great product, and great experiences for customers all around the world. â⬠- Dilys Maltby, Senior Partner, Circus Virgin Atlantic is taken as the successful airlines company in an aircraft industry. The management teams are skilled and intelligence that they driven airlines in a height of success. However, the company have some weaknesses and threats as well. The SWOT analysis of Virgin Atlantic is as below; Strength: First Largest Private Airlines in UK. Differentiation based on service, price and value. Wide diversification of Customers. Excellent Management Team. Well designed and strong organizational structure. Weaknesses: Underdeveloped channels i. e. practicing irrational premium economy class. Distribution system is not developed fluently. Centralized Market; Focused only in London. Unfavourable use of code- shares, alliance and partnerships Opportunity: Mergers and Alliances for the future. Use as a tourism development carrier. Increase the destinations throughout the Europe. Less number of competitors in a country. Asian Markets can be used as a destination. (Only few direct connections are available in Asian least developed countries) Threats: Terrorisms and frauds in the text of tourism domination. Unconsciousness towards the health program or a campaign. Online booking facilities of other airlines may results an unfair competition. Supply surplus lead to lose in revenue. The main weakness of Virgin Atlantic Airways is its distribution system. Airline is only appointing more on UK based companies. The company is centralized and more concentrating to develop inside the UK rather to expand the International flight. Asian and African market is more potential than European destination. It is not meeting the perfect level of competitive market. The fare is relatively higher in comparison to other airlines due to the low connecting network. The introduction of the premium economic class itself is a contradictory one. It clearly discriminates the consumer preferences. Business class passengers are de-motivated and it will be the major reason for revenue cuts in future. On the other hand, Potterââ¬â¢s Five forces model is the most useful tool in the text of market analysis of Virgin Atlantic. The virgin Atlantic is basically focusing on the UK, it has the great influence in UK market. The potential customers of Virgin Atlantic is UK customer prefer more Virgin Atlantic with respect to its reliability, accuracy and the durability in short connection services. However, as per the internal problem of British Airways and improved loyalty of Virgin the level of customers is dramatically increasing. Virgin Atlantic is still not capable to capture the global market and it is somehow difficult to win over the various renowned airlines operating multi destination service. Such as Air France, KLM, Lufthansa, British Airways in Europe, Etihad, Qatar, Thai, Cathay Pacific, Singapore, Quantas in Asia and middle east. American, Continental, United, Air Canada in America are amazingly doing well business. Competition with those carriers is like a nightmare to Virgin Atlantic. Potential Entrants such as low cost carriers and the budget airlines are providing the excellent service those customer beliefs. Customers are price and quality sensitive and for the Virgin Atlantic it is a real threat to overcome new entrants strengths. An organization then becomes successful when it improves its weaknesses to challenge competitors and to exceed their strength. There are various tools are in use to overcome the weaknesses. In the age of information technology, IT based software are more useful to support business process. Strategic Grid model is one of the most common tools in business organization that provides the information from various functional departments using IT. Basically strategic Grid model gives business organization a framework what should be the best. Namingly, strategic grid model supports an organization to improve its competitive advantage using four factors analysis i. e Support, Factory, Turnaround and strategy as well. Strategic grid model in Virgin Atlantic is useful that it supports to make a strategy using the information provided as a grid. Zachman Framework is on the other hand, is just like an operation of a business organization. It analyze and shows the framework whether the business changes should be accepted or not. It is a framework that shows the concrete analysis of Scope, model of business, technology model, detailed interpretation as well and functioning the system based on IT based program. Framework use an ER diagram, Data Flow Diagram, user interface etc. Basically, it is a system design leading to system development life cycle helps to identify the problem and to give a recommendation to the organization. Virgin Atlantic should need to decentralize its operation to keep business running that it needs to rely on information technology. Online fare is one of the greatest weaknesses of Virgin Atlantic that it should maintain the level of online based ticketing to meet the competitors strength. Virgin Atlantic also needs to understand that the revenue is generating in organization with support of IT. So, it needs to increase the IT budget meeting the global needs of customer. Virtualisation is the most appropriate Information system in this competitive world. Using the virtual information system makes people familiar with the airlines system, fares and the pricing. It will lead to maintain the bridge between various countries that will minimize the corporate distances. Virtualization allows agent to book online, pay online and check online. Traditionally, we used to go to airlines or an agent to make a reservation, booking and to buy a ticket. But now the time is changing, technologies are improving and people are more engaging. Virtualization leads to push an organization in a global market as well. We often think that computerized system will cut off the employment level and creates an unemployment level. But the virtualization increases the efficiency and effectiveness of an organization as well as it improves the level of awareness as well. Virtualization is most necessary to meet the level of competitive market. As we are familiar with Web based ticketing and the aircraft system that no one wants to waste their time if they easily get the service with a same price via web. Virtualization also controls the level of fraud and eliminates the errors and the mistakes as well. Virtual system gives a proper knowledge to the clients than they get from agents. Customer can directly interact with the airlines as it somehow does not require third parties. Being a part of aircraft industry, Cloud Computing is the most effective tool to develop an organizational strength of Virgin Atlantic. Mainly, cloud computing allows airline and its member to use the information system in demand. Introducing the cloud computing will give more confidential information and precious data to the management that will use as a tool to compete with other organizations. The system is most reliable that leads to reduce the failure in system and signal problems. Obviously, people are more sensitive and they valued the time emotionally. Cloud computing allows people to use the internet in a cloud as well. Information system on air then will make people informed every time whether they are within aircraft or whatever. Grid computing supports to enable virginââ¬â¢s shared network computers to be pooled and provisioned on demand to meet the changing demands of customers as well as changing needs of business. Grid computing is cost effective that enables multiple applications to share computing infrastructure, resulting in much greater flexibility, power, cost, power, scalability, performance, and availability all of the various functions at the same time. Grid computing leads to eliminate the unwanted or problematic systems without interrupting the system that will give continuity in process. Grid computing itself monitors and administers the airlines database systems. In todayââ¬â¢s global economic environment where the competition level cannot be compared, the demands are growing; preferences are changing and the willingness power of people also increasing. Technologies and information systems are facilitating to satisfy the customer needs and demands. Computer and business information system plays a key role to improve organizations efficiency and effectiveness. One of the most important aspects of business is its Computer Information System. The business future is uncertain without use of computer technologies. https://prezi.com/kxo12lodth_d/copy-of-virgin-atlantic-management-style/ https://ru.scribd.com/doc/60328463/Virgin-Strategy1 http://tdan.com/the-zachman-framework-an-introduction/4140 http://www.businessballs.com/free_SWOT_analysis_template.pdf http://www.quickmba.com/strategy/porter.shtml http://www.12manage.com/
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